Dry and damaged hair
Hair that feels brittle, rough or straw-like has usually lost moisture and protein it needs to hold together. Look for richer conditioners and weekly treatments that rebuild condition rather than simply coating the surface.
Professional quality, made for home
Better hair starts with better care.
Better hair rarely starts with a single miracle product. It starts with care that suits the hair you actually have. Keratresse makes salon-quality shampoos, conditioners, treatments and styling essentials designed to strengthen, nourish and bring out the best in your hair, without overcomplicating your routine.
Professional quality
Salon-minded formulas for everyday use
Targeted care
Choose by hair type, concern or goal
Color conscious
Options created with treated hair in mind
Routine ready
Easy pairings from cleanse to style
Start with your hair
Shop by need.
Most people know what their hair does before they know what to call it. It goes limp by the afternoon, drinks conditioner and stays dry anyway, or turns brassy a month after a salon visit. Start from the result you want and work back to the product, rather than needing to know a product name before you begin.
Color-treated hair
Colour lifts the cuticle, which makes hair more porous and quicker to fade. Gentler cleansing and consistent conditioning help colour stay truer for longer between salon visits.
Blonde and gray hair
Lightened and gray hair drifts warm over time as it picks up brassy yellow tones. Purple pigment counters that warmth and keeps the overall tone cooler and brighter.
Curls, coils and texture
Textured hair is naturally drier, because oil from the scalp travels down a curved strand far less easily. Moisture-forward cleansing, conditioning and layering make the difference.
Everyday essentials
Build your routine.
The most recent additions to the collection, in stock now. Every product page lists what the formula is designed to do, who it suits, directions for use and the full ingredient declaration, so you can check it against your own hair before you buy.
How it fits together
Four steps, and only two you need every time.
A good routine is smaller than most people expect. Better care is mostly about doing four straightforward things in the right order, and knowing which two of them are optional.
Cleanse
Shampoo is for the scalp more than the lengths. Work it into the roots, let the rinse carry the lather down, and pick a formula matched to how oily your scalp actually gets rather than to how your ends feel.
Condition
Conditioner is the reverse: mid-lengths and ends, where the hair is oldest and most worn. Keeping it off the roots is usually the difference between hair that feels nourished and hair that goes flat by lunchtime.
Treat when needed
Masks, treatments and toning products are occasional, not daily. Once or twice a week is plenty for most hair, and toning products work best used in place of your usual shampoo rather than in addition to it.
Style
Styling products do their job on the way to dry, not once hair has set. Apply to damp hair, use less than feels right the first time, and add more only if you need it.
The Keratresse approach
Salon thinking. Everyday simplicity.
Hair care should feel professional without feeling complicated. Professional thinking is really about understanding how cleansing, conditioning, treatment and styling work together, and choosing ingredients for a reason rather than for the front of a bottle.
That is the part we take on, so what reaches you is a short routine and a clear reason to use each product in it. Whether you are maintaining healthy hair, caring for colour, managing texture or working on a specific concern, the goal is the same: better care, at home, without the guesswork.
- Keratin-focused care
- Botanical ingredients
- Routine-based shopping
- Professional positioning
Signature collections
Four distinct stories.
Hair is not one thing, so neither are we. Each line is built around a different kind of hair and a different set of needs, so you can start from the collection where you recognise your own hair and narrow down from there.
Core system
Keratresse Classic
Our foundation range: balanced cleansing, conditioning and styling essentials with options for normal, dry and oily hair. The place to start if you want one dependable routine.
Natural red hair
Simply Red
Care built around naturally red hair, which tends to be coarser, more porous and quicker to lose its depth than other shades.
Textured hair
Ebbie and Ivy
Moisture-focused care for curls, coils, waves and thicker natural textures, including formulas featuring traditional ingredients such as Chebe.
Tone correction
Purpl
Purple-pigment care for blonde and gray hair, used in place of your usual shampoo when tone needs cooling back down.